Want to be more creative? Move abroad.

I have already mentioned that living abroad can boost creativity and now we have some scientific research proving it (see embedded video below). What’s important about the research conducted by William Maddux, an assistant professor of organisational behavior at INSEAD, is that it shows causality between living in a different culture and the creativity. Professor Maddux says that it applies to individuals who actually move and stay in a new culture or country, and not people who only travel.

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Mindful Manager, part I

The more we become specialized in what we do, the more we need to rely on others. In consequence, as individuals we become more interconnected with each other. This is the paradox of today’s economy. A lot is being said about how these trends influence the modern organizations, with some authors proposing that we are facing the end of management, and the rise of the free-agent, democratic organizations.

These theories are based on a misunderstanding about what management is. In my opinion management is the process by which we create organizations that provide value. So yes, perhaps we can observe a decrease in the need for supervision, and flattening of hierarchical structures, but mainly because they are not appropriate managerial and organizational solutions for all companies in the current environment and market. Management is not synonymous with supervision, just as power doesn’t flow from a corporate position.

So what does it mean to manage businesses, today? Let’s talk about the knowledge-based, and service-oriented economy most of us participate in the developed world. One big difference to the last century, would be that the modern manager focuses more on managing people than on physical assets. And does so earlier on in his career, very often straight out of a business school. Another trend, is that information is more valuable, and sharing it efficiently is becoming more important. Historically, using information was a part of power control. Further on, the ability to learn and store knowledge is becoming crucial for organization’s survival. Also technological innovation is not managed through focus on technology anymore, but on the social and work environment in which it takes place. Another trend is that collaboration rather than competition, is becoming more pronounced.

All these changes require managers to develop new skills, very often different, to what they are taught in post-industrial business schools. The specialized world requires generalists who are skilled in the process of facilitation and coaching. Managers who know how to invest in people rather than physical assets. Managers who are skilled in pattern recognition and are able to navigate constant information overload. People who know how to grow human commitment and manage the transference of individual knowledge to organizational knowledge. Managers who know how to improve the process and not the decision, and in consequence have an intuition for organizational development.

All this is talked widely about. I would like to add something that has been on my mind for a long time already, and that is more connected with who you are as a manager, rather than what you know. In my opinion, it will be the manager’s ability to be mindful and present that will be his or her source of excellence.

Being mindful and present, allows you to stay constant in the face of change, and provide your team and colleagues with a sense of stability. It allows you to focus on what is important and keeps your mind calm, while still engaged in the “always online” workplace that will become the modus operandi of the modern corporation. It will provide you with the ability to cut down and simplify. It will also teach you how to stay authentic and true, without any facades, and that is really important in this completely transparent new world.

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Big Business Blues

Any intelligent fool can make things bigger, more complex and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction. E. F. Schumacher.via wish jar.

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Bobby McFerrin is "searching for a common chorus" at World Science Festival

A little break to show creative ingenuity at work:

via holykaw. x72arpcnmy

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Introducing social media in all layers of the organization.

Introducing social media as a new marketing channel is quite an ambitious task. The bigger the organization the harder it may seem. Perhaps it’s useful to make it simpler by looking at different levels of organization and seeing how on each level the SM may be treated differently. I will use SM as an example, but this very simple competency-based framework can be used for any initiative that is to be introduced into an organization.

A corporation is made up of individuals with expertise spread across three layers:

  1. Technical know-how: can I type?
  2. Process management ability: can I coordinate work on this project?
  3. People development skills: can I build an environment in which others can learn?

Usually the higher you are in an organization the more you SHOULD know about the second and third one. Introducing and leading any change has more chances of success if it addresses each of these three different layers of content.

There’s enough guides about social medial that help you with number one. However, like all technical skills, the ability to use social media tools is quickly becoming a commodity. Relatively speaking, it’s not hard to create a marketing strategy in which SM is used to acquire new clients. Given a good enough product, any monkey will be able to do it (and I speak from my monkey experience). So this is not something to build your competitive advantage on, however it’s necessary to your operational needs.

Number two is the process-management skill. I am sure someone came up with a more savvy name for it, but let’s just agree that it’s the ability to coordinate and control interactions in a complex environment (and by the way it’s complex because we make it so and therefore we need this skill). And here comes recently popular question: How do I implement a social media strategy, and NOT loose control over my brand? It’s a wrong question to ask, and usually reflects the inherent drive towards control which characterizes most big corporations. A better question would be: How do I redesign my organization so it participates in long-term relationships with my brand? Hang-on, I’ve heard that somewhere already… yep that’s right: how about the relationship marketing theory from the 80’s? Hmmm…. it’s actually comforting that we are starting to see that some things change slower than others.

And the last layer is people development skills. You gained zillions of followers, your corporate blog is busting with comments, and you can show statistics so CxOs can sleep soundly, because Drucker told them that thay can’t manage if thay can’t measure. So what now?

Prepare for change. Seriously. By the time your company figures it all out it will probably be already behind of what’s going on. There’s really no kudos for you, if you are the only one up-to-speed of what’s going on on your corporate Facebook page. Frankly, if you don’t actually start here, you will not create a team that can lead in your market.

What’s the point then? Do yourself a favor: rather than focusing on the new media tools, try to spend some time on thinking how to make an environment in which people can learn, experiment, and fail. And don’t create that environment only in some new, separate department. If you really are set on using SM than perhaps do it internally first, and you will be rewarded with more ideas and employee engagement. And who knows, if this dialogue becomes contagious maybe the rest of the company will start taking part. And maybe even, heaven forbids, the clients…

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7 insights on social media in banking

I had a privilege to take part in a great discussion about social media and banking on the 1st BarCampBank Melbourne un-conference last Friday (thanks to www.thebankchannel.com for organizing the event). Since I was fortunate to have worked in a bank that used the social media since its beginning I had an opportunity to share some of my insights. I took the liberty to put down some key take-aways from that discussion:

  1. Make conversation part of your internal culture. I can’t stress that enough. If your bank/corporation/company/partnership is not really allowing for an open and on-going conversation to take place inside the organization than how do you expect to maintain a genuine conversation outside it? In my experience, if the conversation within your company is mature and open to anyone who wishes, than gradually it spreads over to your clients, and in fact you don’t need to worry about “loosing control” over it. Of course the conversation has to be…
  2. …relevant. Keep it relevant for your community. This really is old-school traditional marketing rules. Main guidelines of communication strategy haven’t changed. Brand is still what people feel about you. Loyalty is still built on basis of interactions with your brand. It’s the frequency of those social exchanges that increased. That’s why every time an employee engages in a social interaction online, it helps if he or she remembers the values of your brand. And making sure of that is  part of the job of contemporary marketing and advertising.
  3. Engage everyone in the company. I can’t count the number of times I saw a forum thread being used in an internal discussion between teams across the whole company. Social media provided us with a stream of ideas and feedback into our product that we collected giving us a significant edge over our competition. Forum and blog statistics should be an integral part of your weekly executive catchups.
  4. Increase productivity through direct contact with customers. For many people nothing is more motivating than public exposure. And nothing is more demoralizing than being one out of 5000 employees hidden in cubicle world, losing touch with reality. Make it possible, bah obligatory, for product managers to engage with your customers online. Don’t block Twitter, make it work for you… it’s still for free :)
  5. While giving a lot of freedom on the “how”, make sure that you know “what” and “what not”. Each channel is different, and your teams will learn that with time. Make sure you have lawyers check your guidelines, there is certain things you shouldn’t do online, especially concerning your clients privacy. Don’t freak out over it, there are mistakes made in all the other channels by your employees as we speak. But customers will thank you for being human and listening, but hate you for ignoring them and retracting into your shell.
  6. Don’t forget that banks are in relationship business. 2.60% of all sites visited weekly in Australia are run by retail banks, that’s as much as Yahoo!7 and more than mySpace. The rest are mostly search engines, media and information portals (source: hitwise.com). Yet banks’ websites are boring and lack interactivity. And I don’t mean pushing flash buttons, but engaging in communities. If you have 500k unique visitors daily and all they do is click “login” than you are not really doing your job at engaging in the relationship. What really stops other providers to offer a better online experience in accessing your clients financials? Nothing: in fact they are doing it already (have a look at wesebe.com & mint.com) using your client’s data… and taking over your relationships :)
  7. Embrace change. That’s the hard bit, but the most important. Internet is a tool, so is telephone. Strategic thinking is still important. Ability to change and evolve is even more important, and perhaps that is the main issue here. Because you will never keep up with the so-called “internet revolution”. Soon 3.0 is coming out, so it’s not really about dealing with the technicalities. Make sure that your company can embrace change. And by the way: your clients will help you with that if you listen…

In fact that last point always comes back in all the discussions about what big businesses are facing. And it’s very often one of the hardest to tackle. Perhaps that’s why I prefer working within smaller teams.

My belief is that it would be easier for some banks to engage their niches through proxy brands with small teams… modern technology certainly makes it possible… but that’s an idea for a separate topic.

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The Brand Gap

I like how this slideshare matches my template.

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Rant on the Internet cap in Oz

I must say I was absolutely flabbergasted by how ridiculous is the capping on Internet in Oz (and how shocking unclear and deceiving is marketing downunder in this sector). I recently moved to Australia after living in Eastern Europe for few years. Living in Prague, I had an unlimited broadband connection provided by the country’s biggest telco. No caps, nothing, and at a ridiculous price comparing with what we have here (even after taking into account the PPI). I lived in many Western countries, and basically had used Internet since mid 90’s so I still remember pay by time on dialups. I remember how constrained my Internet usage was back then, and getting on an unlimited dsl connection by the beginning of the century was like catching a deep breath after swimming underwater.

I think that people miss a subtle point while discussing the cap in Australia. You are shooting yourself in the leg, by constraining the use of this medium to the users. The argument, that on average people are not actually using that much is not valid, because Australians actually never had a situation without a cap. So you DON’T know how larger the usage, and the active participation in the creation of this medium would be if there weren’t any caps. So you don’t know how much MORE value can be extracted through smarter means than just paying for the tickets to the movies :)

For short term this is a very viable strategy, which I understand: Australia is a relatively small country with rich people, so you want to extract as much value per customer as possible. But what’s the long-term strategy?. How long will we be able to maintain this, while the rest of the world is moving forward?

If Bigpond thinks that it will survive under the umbrella of “unmetered”, it’s mad. You need competition to learn… Funny that post-communist countries have figured it out already…

Tell me why I am wrong.

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Living abroad boosts your creativity :)

Moving to a new country can be stressful. I have done it many times. It can be very rewarding if one stays open to a new culture and society. There’s even a theory that people who have lived abroad are more creative.

Creativity has always buffled me. What is that moment at which an original idea appears in our minds? What does it actually mean, to be creative? I believe that by now turning into this artistic pursuit in writing and photography I’m also researching this human trait.

So far my experience tell me that I’m most creative when my mind is calm and consciousness attentive. By allowing myself to question the reality, I allow new perceptions. I believe that there’s probably nothing more detrimental to my creativity than hanging on to any beliefs with too much attachment.

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Wolf likes pork

I love stop-motion:

This animation by  Taijin Takeuchi, was created with 1300 photographs over a period of 12 months. It was inspired by David Hockney’s photo collages. Taijin created Wolf and Pig over twelve months when he was studying animation at Musashino Art University.

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