Category Archives: Business & Tech

Better recruitment, and a word on privacy.

By Wojtek | Published: June 8, 2010
Recruitment of knowledge workers is very usually done with the goal to fill some skills or experience gaps in an organisation. The problem with this approach is that often companies are not self-aware enough to be conscious of their inefficiencies. On the other hand, candidates don’t know enough about the companies to actively seek gaps where they can [...]
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Natwest Bank — Greengrocer’s Son

By Wojtek | Published: May 15, 2010
via youtube.com Good stuff Posted via web from Materka’s posterous
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BTP case : Baby Elephant – Zoo Antwerpen

By Wojtek | Published: April 4, 2010
via slideshare.net Posted via web from Materka’s posterous
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Twitter's Explosive Growth

By Wojtek | Published: February 12, 2010
via fastcompany.com Posted via web from Materka’s posterous
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Google TV ad

By Wojtek | Published: February 9, 2010
via youtube.com You can see all the current Superbowl commercials here: http://superbowlads.fanhouse.com/ Posted via web from Materka’s posterous
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The Maori knew about the incoming financial crisis all along…

By Wojtek | Published: January 26, 2010
via youtube.com I also recommend the movie “Lucky People Centre International” to any fans of stuff like the Qatsi trilogy or Baraka. Posted via web from Materka’s posterous
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130 Lessons in Leadership from the Director's Chair

By Wojtek | Published: January 23, 2010
via slideshare.net Posted via web from Wojtek Materka
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Definition of Insanity…

By Wojtek | Published: January 22, 2010
via Tom Fishburne inspired by @MeetingBoy.
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Consumer collaboration in financial services?

By Wojtek | Published: January 20, 2010
Consumer collaboration is a topic that is attracting a lot of attention for more than two decades already. Given that customer satisfaction from banking services is quite low (for the four biggest banks in Australia it’s below 70% according to Roy Morgan Research) it would be interesting to have a discussion about benefits of consumer [...]
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My 3 cents on a $15 mln rebranding of #ANZ

By Wojtek | Published: October 23, 2009
One of the biggest bank in Australia decides to rebrand itself recently. Actually, it doesn’t really rebrand, it just changes the logo. And there’s really nothing wrong with that. Companies do it all the time, and very often customers enjoy the change. As a rule, rebranding attracts a lot of attention because logo is a [...]
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