Monthly Archives: October 2009

My 3 cents on a $15 mln rebranding of #ANZ

By Wojtek | Published: October 23, 2009
One of the biggest bank in Australia decides to rebrand itself recently. Actually, it doesn’t really rebrand, it just changes the logo. And there’s really nothing wrong with that. Companies do it all the time, and very often customers enjoy the change. As a rule, rebranding attracts a lot of attention because logo is a symbol [...]
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Want to be more creative? Move abroad.

By Wojtek | Published: October 16, 2009
I have already mentioned that living abroad can boost creativity and now we have some scientific research proving it (see embedded video below). What’s important about the research conducted by William Maddux, an assistant professor of organisational behavior at INSEAD, is that it shows causality between living in a different culture and the creativity. Professor [...]
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Mindful Manager, part I

By Wojtek | Published: October 12, 2009
The more we become specialized in what we do, the more we need to rely on others. In consequence, as individuals we become more interconnected with each other. This is the paradox of today’s economy. A lot is being said about how these trends influence the modern organizations, with some authors proposing that we are [...]
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